Don’t over complicate your customer database. If you need a home phone, fax or finger size you can add it and it will be searchable.
Automatic Payments - House Accounts
Configure automatic payments for house accounts that run through authorize.net, amazon pay, or paypal. Store encrypted cc on file.
Customer history maintained for in store and online interaction. Better utilize transaction history when doing targeted marketing.
Maintain customer to customer relationships with relevant dates (birthday/anniversary) to notify both the customer and sales associate ahead of time.
Customers’ can be automatically sent personalized messages from their sales associate to their preferred communication. Sales Associates can be notified prior to important dates as well.
All text messages/emails/chat correspondance are stored in the customer profile. Ensure no communication gets lost ever again.
Creating a customer during the checkout process is fast, handle possible duplicate entries at the end of the transaction vs. during the sale.
Ability to configure a customer rewards program which customers can use to pay for product both in store and online.
Keep track of what they want - setup notifications with a link to your e-commerce site as a reminder or if the product goes on sale.